Redesigning Aifer Education's Learning Experience
EdTech
Product Design
Mobile
Design System
Introduction
Aifer Education supports students preparing for competitive exams like UGC NET, with a unique focus on emotional learning alongside academic content. But behind strong course material was an app struggling to hold the people it was built for.
Features had piled up without strategy. Support was scattered across WhatsApp, phone calls, and YouTube. Students were leaving the app to get help — and not coming back.
Year
2025
Industry
Education
Duration
12 Weeks
The Challenge
Aifer had great content but a broken experience around it. Students dropped off mid-course, sent support queries over WhatsApp, and hesitated to pay for courses they weren't confident in. The team was spending more time managing fragmented communication than actually helping students learn.
On the product side, a legacy tech stack left the app feeling inconsistent and hard to trust. There was no single place where a student could learn, ask for help, stay motivated, and track their progress — so most of them didn't stay.
"We were wasting too much time managing messages instead of actually helping students."
Aarsha G S, Course Coordinator
Our Approach
We began by getting close to the people who knew the product best — spending time with the Marketing, Support, and Academic teams to understand where things were breaking down every day.
Rather than building in isolation, we ran stakeholder workshops across sales, academic, and support functions to align on what the product needed to do. We also studied six leading EdTech platforms to understand what made students trust and stay on them.
From there, we mapped where drop-offs, trust gaps, and motivation breakdowns clustered most — and designed to fix those moments first.
The Solution
We rebuilt the student experience from the ground up — from the moment a student opens the app for the first time, through purchase, learning, and exam day. Every decision was made to reduce the reasons a student might leave.
Onboarding was redesigned to feel like a welcome, not a form. A guest login lets students explore before committing, and a short set of questions personalises their course feed immediately.
User onboarding flow with minimal questions.
Contextual content tailored to the selected course.
To address the ₹20,000 price barrier, we introduced installment plans, partial course purchases, and dynamic offer banners — giving students a lower-risk way to start and a clearer reason to commit.
Course pages were rebuilt around transparency. Syllabus, sample videos, instructor credentials, and student success stories are all visible before purchase — so students arrive at checkout with confidence, not doubt.
Inside the app, learning was restructured from a pile of content into a guided path. Lessons follow a logical sequence, mentor chat is accessible directly from course material, and students can take notes without ever leaving the screen.
To sustain motivation through long exam preparation cycles, we added leaderboards, study streaks, learning badges, a peer social feed, and a multilingual wellness hub — keeping students engaged even when pressure was highest.
Results
System delivered live in under 3 months · Fragmented support consolidated into one in-app experience · Design system built from scratch · WhatsApp support volume reduced significantly
Unified Experience
0 → 1 Design System
Reduced Drop-off
Delivered in 3 Months
"Redesigning Aifer was an incredible learning opportunity. They gave full control over design decisions and were always open to change — even without the luxury of time or budget."
Sainul Abid, Tech Lead (TeekOps)
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